What is Happening with Supplement Delivery Forms?
The sky is the limit for new, innovative supplement delivery forms. Consumers want them, so it’s time to get creative.
Traditionally, supplements have been based on the foundational five forms: hard-shell capsules, tablets, softgels, liquids and powders.
This is changing. Consumers are starting to demand change and new options, and brands are waking up to the fact that supplements don’t need to be taken in a pill or tablet delivery form. As such, consumers are starting to get their supplements in new and exciting ways, and brands and manufacturers are discovering how they deliver is only limited by their creativity.
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